How Banner-Ads Work

Why advertise on mandy.com?
How Targeting works (which banners appear)
Pricelist
View an example of a live banner's performance stats-page
Banner-design technical specifications
Other sponsorship: Email Alerts
How do I start?

     
screengrab of advertisers targeted to searches for Composers in New York

 Why advertise on mandy.com? [back to top]
 
Since 1995 mandy.com has been one of the leading global resources for the film/tv production community, receiving over 5 million impressions per month from 145,000 unique visitors. We are very good at helping advertisers target...
  • producers visiting your town, looking for local production-services
  • producers hiring crew in their own back-yard
  • actors looking for work
  • freelancer technicians looking for work
  • cameramen and editors selling kit

For five years we have been ranked amongst the first six on a Google search for "film production". Google explains how it calculates page-ranking:
"Google uses PageRankTM to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted.... PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value."

 How Targeting works (which banners appear on which searches)   [back to top]
 
mandy.com helps you optimise your banner campaign to your target-audience and budget. Sophisticated targeting by Place and/or Category (camera-crews, editing, etc.) means you can have your banner appear... Depending on where you target, banners can get several thousand, or only a few dozen impressions (views) per day... with prices to match.

 Pricelist [back to top]
 

Small USD390 Small side-banner, still GIF format. One year.
Large USD245 Introductory offer: Large banner, animated. 90 days or 30,000 impressions, whichever lasts longer
Design cost mandy.com can design your banner for you; prices below.

These prices are for rotating banners, meaning the banner does not appear every time a page is loaded. For prices of fixed (loading every time) banners starting at USD750 per quarter year, please send us an email.

 View an example of a live banner's performance stats-page [back to top]
 
Advertisers can view the progress of their campaign by visiting a password-protected webpage which shows them the current Impression-count, and the number of "click-throughs" (the number of visitors who have been routed to your website as a result of clicking on your ad-banner).

View an example: enter campaign-name " s-cast " and password " 123 " here (new window). You will see the stats history for a small banner targeted to the adgroup "Casting Resources" (ie displaying at mandy.com/casting ); it targets potential advertisers who have services to sell to actors.

We email banner-clients monthly with detailed statistics of impressions and click-throughs.

 Banner-design technical specifications [back to top]
 
Banners come in two sizes: Large = 1-per-page, and Small = several-per-page.
demonstration of size of large banner
Large Dimensions: 468x60 pixels.
Format: JPEG, GIF or FLASH. See below for FLASH.
Maximum filesize: 30kb.
Animations OK, stopping after 30 seconds.		 demonstration of size of small banner
Small Dimensions: 120x60 pixels.
Format: JPEG or GIF only.
Maximum filesize: 8kb.
No animations.

Flash...  1)  Can only be the Large (468x60) size;
  2)  Must follow the animation and ClickTag rules here. (Requires advanced programming knowledge!)

Please email finished artwork to office[at]mandy.com.

Or, mandy.com staff can design yours for you. Examples of our designs. We charge:
Design of Small (no animations): USD55
Design of Large Gif (with animations): USD85
Design of Large Flash (with animations) USD195

What's GIF/Flash?
GIFs: animation of movement is jittery, but fine for instance for animated bullet-points.
Flash: complicated to design, but great for fluid, subtle animations.

 How do I start? [back to top]
 
To begin advertising, click here to register, then click "Promoting your Service". Or send us an email.

 Other sponsorship: Email Alerts [back to top]
 
Over 65,000 industry professionals receive Email Alerts when film/tv production jobs appear on mandy.com at mandy.com/jobs and mandy.com/casting. To sponsor an alert with a text-banner, please email marcus[at]mandy.com or talk to Marcus in London on 01144 207 482 8820.

Here is a breakdown by territory and job-title of current subscribers.

Here is an example of a text-banner in an Alert.

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